Lowe will lead marketing plans across all areas of the Consumer Products business, which includes TV video and BBC licensed products.
Fiona Eastwood, Product Development Director, Consumer Products, BBC Worldwide said: “I am delighted that Rob will be joining us as Marketing Director. He brings to the role excellent experience in brand management and new title launches, fantastic creativity and bags of drive and enthusiasm - I very much look forward to working with him and I am sure he will be great asset to BBC Worldwide.”
Rob Lowe added: “This is an amazing opportunity and a great time to be joining BBC Worldwide Consumer Products. I am really looking forward to working on some incredible brands, and hope that I will able to use my previous experience of launching successful entertainment products to help continue driving BBC Worldwide's performance in the UK."
(Source: BBC Media Centre)