Thursday, February 17, 2011

Doctor Who Magazine, Doctor Who Adventures circulation figures

ABC have published the figures for the circulation of magazines in the second half of 2010, including Doctor Who Adventures and Doctor Who Magazine.

Doctor Who Magazine, published by Panini, had an average circulation of 33,554 from July - December 2010. Despite a slight circulation drop of 5.5% compared with the previous half of the year, the publication is still above the popular sci-fi magazine SFX, which has an average of 31,360.

Meanwhile, Doctor Who Adventures, published by BBC Magazines, performed extremely well in the second half of 2010, with an average circulation of 56,648. This represents a huge 26.8% increase in readership from the average of 44,664 in 2009.

Jaynie Bye, Joint MD, BBC Children’s Magazine commented:
"In this digital age it is really heartening to see that our top brands continue to have huge appeal with the pre-teen audience. In particular, I am delighted with the performance of Doctor Who Adventures magazine – up by an impressive 26.8% year on year – demonstrating the continuing strength of the title and the increased interested generated by Matt Smith in his role as the Doctor."

(Source: The Doctor Who News Page)


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